Too many tradeshow marketing managers and small business owners spend a ton of money renting space, setting up a booth and flying staffers and salespeople to a tradeshow halfway across the country...and wonder why they didn't bring home the leads they thought they would.
Let's face it: tradeshow marketing can be hard and expensive. But it's one of the best ways to reach new markets, buyers and decision makers and position your products and services against the competition.